September 01, 2019
The Wardrobe
"Consider where and how clothes have been made. It is becoming easier to source organic
or at least fair trade fabrics, and designers are more aware that the provenance of their
garments is as important as their appearance.
We will always be influenced by the price of
new clothes, but it is more important to be aware of their value - not because of a
designer label, but because of how the garment has been made and what it has been made from.
Probably the best advice I can offer is to be aware of what you are buying:
Be aware of social justice
Buy good quality clothing for a fair price
Buy one good piece for every 10 cheap pieces you might have bought in the past, and
look after it.
As part of this new regime spend time on finding clothes that will last, that are of good quality and cut, and that will suit your lifestyle."Here I would like to add, make your lifestyle suit your clothes, to reduce 'cost per wear' wear your clothes often and buy what you will love for, well, forever.
Beautifully worn by Violet Dent
"It is far better to have a few perfect items than to have hundreds of cheap ones. Just like growing your own food, having less makes one appreciate what one does have."
@Emraar
My happiest dress made from Japanese brushed cotton.
I estimate that I have worn my Cactus print Louisa dress at least twice a week
since it became mine which means more than 120 times - divide the cost by 120 and it will have cost (at full price) £3.90 per wear.
Much less than a cup of coffee, and far more uplifting.
I will continue wearing it forever.
Rearange your clothes.
If you haven't worn something for two years, get rid of it.
In my experience it is a huge muddle of too many clothes that leads one to believe that one has nothing to wear and to get overwhelmed by the urge to buy more, only adding to the muddle.
It is far better to have a few perfect items than to have hundreds of cheap ones.
Presuming that you will be left only with things that you love, it will be much
easier to spend time repairing, reviving and perhaps re-modelling them.
Whilst we strive to reduce our carbon footprint, slowly but surely we are making progress.
All our jersey garments are made from organic cotton and are available here.
And this dress, although expensive, was sewn in small quantities in
our lovely factory just outside London. And best of all it will last
for the next 20 years, autumn, winter, spring and summer.
We await with anticipation our new collection for Autumn, which
starts appearing - actually in time for real autumn - but perhaps a little late compared to every other fashion company in the whole world.
xx